Quick recap on the last event. Yes, I apologize that I have 3 event recaps as backlogs, I’ll do it eventually… As we said, we are trying something different last Monday. Let’s call it Crossover. And we think – the audience agreed – that what we learned yesterday was really good. The speakers agreed as well… 
Selina Limman (@missdimps) from Urbanesia opened the session with her story. It all started with a burning question, “How to find some-peculiar-product-or-food-or-place around some-particular-place-in-jakarta?” And the information has to be trusted, updated. And so Urbanesia was born – and online city guide, with social aspects – recommendation, sharing; and with rewards points to motivate sharing.
I think their statistics speak for themselves. Being recognized as Google Map local content partner is a significant milestone and a kind of recognition.
Something that you should not forget is that Urbanesia API is open and free to use. It has inspired a lot of niche mobile apps, e.g. RadarBakmi (guess what this app do…). Growth strategy will center around API, mobile apps, and becoming THE platform for business directory and marketing. Urbanesia mobile website is also available at: m.pre.urbanesia.com.
Next we have Rahmad Harlyadi (@harlyadie) from DailySocial, Indonesian technology blog, who shared about their very recent research about e-commerce usage in Indonesian (Greater Jakarta) youth.
A couple of very interesting stats:
- definitely from year 2000 (after the bubble burst), still plenty of startups… and we got nowadays 24 “groupon” clones in Indonesia
- what they buy: 44% clothes, 13% shoes, 11% accessories
- how much they spent: 12.5% less than 100k IDR, 53% less than 500k IDR
- how they pay: 80% through banks (ATM, mobile, e-banking) and still thinks that it’s the most ideal way to pay… hello, online payment guys, this smells like opportunities
- online vs offline: 50/50 – people still buy offline, use online as price comparison tools
Main inhibitors for e-commerce is trust factor – either they fear of fraud / “tukang tipu” or uncertainty in product quality (well, the product photos often look better than the real goods).
Then we have Adrian Suherman from DealKeren. His first secret recipe, if I summarize, is to create the right business model. DealKeren is becoming a B2B2C platform that facilitates a new marketplace for branded goods and SME products as well.
Again, the number speaks for themselves: facing happy problem due to crazy growth… compared to July 2010: 50% subs increase, from 2000 deals to 25000 deals, doubling revenue every month…. to name a few. Not to mention securing the deal with Yahoo! Indonesia (477-mio-page-hit-per-month portal) – they are featured in Yahoo’s frontpage: “Deals” section.
Adrian said that their success strategy is to strike with speed: maintaining the momentum of first mover advantage, keep innovating and to execute flawlessly: balancing the complex ecosystem that they create while delivering total customer experience.
That’s all folks!
Slides can be found here: https://sites.google.com/site/idmomogroup/download-slides
See you in the next event!
